Food Safety Labels Case Study
AUSTRALIAN VENUE CO.
Australian Venue Co (AVC) is a world-class hospitality group that has grown rapidly to include more 150 venues. They are passionate about delivering exceptional customer experiences across a national portfolio of restaurants, bars, pubs and dedicated event spaces.
What we did:
After consultation with Australian Venue Co, we decided to put together a branded food packaging sticker to assist AVC's venues with packaging food deliveries. We needed to come up with a unique solution quickly, as many of their venues had to start offering home delivery services as soon as possible, due to the impacts of COVID-19. AVC also wanted to use these labels to package their staff meals, which is part of their Meals For Hospo Mates initiative. This originally started as a company initiative to help staff members in need of a free nourishing meal during these unprecedented times, and has since been extended to the wider hospitality community.
What we delivered:
With safety top of mind, we helped AVC create a Custom Food Safety Label to go with their deliveries. The labels are made from a premium heavy-duty food grade material and adhesive, so they will be resistant to scratches, heat, cold, water, food and oils and refrigeration and transport. AVC take health and safety very seriously, and these labels will help contribute to their safety procedures, ensuring each meal is packaged securely and cannot be tampered with. In addition to contactless ordering, payments and deliveries, this is another small way that together we are helping to keep the community safe (and fed!)
Why it's unique:
These labels are a completely unique design. They feature the company logo and colours, as well as QR code that when it is scanned shows an interactive video message from the Head Chef. They also feature a link to a Spotify playlist which matches the theme of the food delivery for that week. But the best part of these labels is that is the proceeds from every sale go directly towards supporting the frontline healthcare workers over at Melbourne Pathology. You can have a read about our charitable partnership here.
What they said:
"EXELPrint have been great to work with. Everything from customising artwork assets and advice along the way made this process so easy. We are excited to use these labels when distributing our Meals For Hospo Mates!" - Australian Venue Co. August 2020
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