Custom Bottle & Food Packaging Case Study
Luxe Brew
Luxe Brew is an Australian company that produces a variety of coffee, cocoa, and fine liquor products. They have been in the beverage industry for over 50 years and are best recognised for their extensive range of product portfolio that serves a wide spectrum of consumers.
What we did:
We had the greatest opportunity to print fully customisable bottle, jars, and food packaging labels for a huge range of Luxe products, to be precise - 86 different product packaging labels all with varying size requirements, materials, and other specifications. The demand was straightforward: Luxe wanted each of its products to look unique, polished, and of high quality. They asked, and we delivered.
What we delivered:
Luxe Brew approached us with the request for machine-applied labels for their line of alcoholic and non-alcoholic cocktail mix bottles. The biggest challenge for us was the short run time, as their new line of products needed to hit the stores immediately. To ensure we deliver on what we promised, the team was able to push through and print small runs that were sent to the client within the set timelines.
Their other expectation was that they wanted their labels to have small reflective and metallic parts that would make the label noticeable. For the ones that were put on glass and plastic beverage bottles, we used silver polypropylene with a matte laminate on top to give it a chic and classy look. For coffee tins and bags, white polypropylene with no laminate and textured paper with matte varnish was used. Because of the differences in the material and size of the bottles, each product was done uniquely.
Why it's unique:
Customised sizing, use of different materials to suit particular products, the easy application process, complete freedom in choosing any colour, and, last but not least, the shine and the reflective element that these labels feature is what sets them apart. The icing on the cake was the process of working with an incredible team at Luxe brew whose requirements and specifications we were able to understand.
Create your own:
Custom Packaging Labels are the perfect option for anyone looking to bring something new and special to your products. Designed and manufactured right here in Melbourne, we guarantee they'll have a unique look and feel that can't be created anywhere else. Find out more.
We cater to wide range of requests, and tricky applications are our speciality. If you have a custom product you need created, please don't hesitate to get touch with us on 1300 393 577 or request a Quick Quote. Or feel free to keep reading the rest of our Testimonials.