Smart Packaging Labels: EXELPrint & Taeltech
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Brand intelligence through labelling
Understand your consumers and distribution through AI and Shared Data. It's as simple as applying our serialised smart packaging labels
Are you an Australian business looking to start exporting to China? Do you want to start collecting more actionable marketing data and consumer insights? Are you looking for an asset label product to assist with anti-counterfeiting processes?
We have the solution for you. EXELPrint Smart Packaging Labels.
Image via Taeltech
How does it work?
Apply the serialised WeChat QR Code Labels to your product
Your consumers then scan the QR Code to view a full trace of the product and product information
Image via Taeltech
Our big data partner, Taeltech, then provides protection by applying advanced algorithms to identify unusual scan behaviour and report it to you. Taeltech also guarantee a high scan rate - your consumers will recieve loyalty points for a scan.
You'll then receive logistics and marketing insights. Moreover, generated consumer engagement is not limited to your product. Your consumers redeem scan loyalty points to shop with in the Taeltech Marketplace, which generates cross-category insights.
The set up process explained
What we do:
We print your specialised labels. Our area of expertise is variable data printing, and we can create customised or standard QR Codes, WeChat Circular Codes and a variety of other encoded image-based labels.
What you do:
All you need to do is simply apply the serialised labels to your products, and then upload your product information to the Taeltech System. You'll then start recieving data on your product distribution, distributors, user behaviour and user demographics.
What Taeltech does:
Taeltech provides us with serialised identifiers accepted by their authentication system. We then build these into the unique labels we print for you. Taeltech also provides your consumers with a monetary rebate, to ensure your labels have a high scan rate.
Once your consumers start scanning the labels, you will have access to Taeltech's complete IT Platform and Userbase. This is where you will find in-depth consumer, logistics and marketing insights.
Image via Taeltech
Ready to start creating labels to assist anti-counterfeiting, data analysis and understanding your consumers? Simply fill out the form below and we will get back to you with a quick quote customised for your project.
Start creating your labels
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