Ways To Use Labels For Your Business
Labels are often underestimated, but they can actually set your brand apart from competitors and help your business operate more smoothly. How, you ask? Well, we all know that labels & stickers are frequently used on products and play an important role in distinguishing them, which can influence a buyer's decision. However, labels can also be used in various other ways. If you want to enhance your product packaging, promote your business, or streamline asset tracking, high-quality labels are the versatile solution you've been looking for.
In this article, we have discussed various ways in which you can use different types of labels to achieve specific business goals. We have also shared some tips on what you should keep in mind when designing these custom labels.
Attention-Grabbing Product Presentation
First impressions matter, especially when it comes to your products. Product packaging labels provide a canvas for branding, enabling you to incorporate your brand's colours, logos, and fonts for a cohesive and recognizable look. Clear and concise labels also allow you to share essential product information like ingredients, usage instructions, and expiry dates, instilling confidence in your customers.
Here are some of the packaging labels we printed for our customers, that you can get for your business too. Remember, when designing product information labels make sure that the branding stands out, the label offers all the relevant information in a clear manner and is still visually appealing.
Case Study on Custom Bottle Labels for Awakened and Co
Effective Business Promotion
Eye-catching labels can be a subtle way to promote your business. Our business promo stickers are an effective way to showcase your brand without being too pushy. Business promotion labels usually have your brand logo on them (check out the promotional labels we created for Newcastle Kayak Club). If you want to provide more information to customers, you can also add your business details along with the logo. These branding labels or stickers are perfect for increasing brand visibility and can be used on office equipment, machinery, marketing materials, or at events and on giveaway items. You can also enhance your marketing efforts by adding a QR code to your label and linking it to your website, social media, or exclusive content, making your labels interactive and valuable.
Simplifying Asset Tracking
For businesses relying on assets and inventory, labels play an important role in efficient management. Implement asset tracking with labels using barcodes and QR codes to streamline inventory control. The team here at EXELPrint specialises in printing barcode labels and QR code labels; in fact, they are our hottest-selling labels, you can get them pre-printed or fully customised based on your business requirements.
Now why is using asset tracking labels a good business decision? It’s because Incorporating QR codes on asset labels provides instant access to asset information, maintenance history, or user manuals, enhancing efficiency in equipment management. As for barcodes, I am sure we’re all familiar with how easy they make to keep a safe track record of labels. One of the key considerations when using labels for your business is their durability.
Ensuring Long-Lasting Reliability
Now if your business operates in a harsh environment, where your labels are constantly exposed to extreme temperatures, moisture, or chemicals, the choice of material becomes even more critical to ensure durability. For instance, when it comes to bottle labels that need to be refrigerated, ensuring moisture resistance is paramount.
Our Industrial strength labels are specifically designed to endure the toughest conditions your equipment or products may encounter. We offer a range of options, from printing custom waterproof stickers to providing strong adhesive labels that meet your specific needs. Our heavy-duty labels are made with a special self-adhesive PVC that allows them to withstand extreme temperatures and resist tears. Industries such as marine, mining, manufacturing, construction, and others operating in similarly demanding settings find these labels necessary.
Lastly, Designing Labels That Work
Designing effective labels requires careful attention to detail, and the specific elements you include will depend on the business goals you aim to achieve through those labels. However, certain considerations should be kept in mind when creating labels for your business.
- Brand Consistency: Maintain a consistent colour palette, typography, and logo placement to reinforce your brand identity.
- Label Placement: Consider where the labels will be applied. Ensure they are visible, durable, and in compliance with industry regulations if applicable.
- Label Purpose: Clearly define the purpose of each label. Are you informing, promoting, or tracking? Tailor the content accordingly.
- Durability: Choose label materials that suit the intended use. Waterproof, heat-resistant, or tamper-evident labels may be necessary depending on your needs.
Who said asset labels have to be boring?! Check out some of the cool custom asset labels we printed for different businesses here at EXELPrint. And if you’re looking for a real product example, here you go!
Conclusion
Labels can be a versatile and cost-effective solution for small businesses. There are many different ways you can design/use a single label for your various business needs. They can enhance product presentation, promote your brand, and help streamline asset tracking. At EXELPrint, we are here to help you unleash the full potential of labels for your business. Let us work together to create labels that not only meet your needs but exceed your expectations. Give us a call at 1300 393 577 to get started on your label journey.