Smart Packaging Labels - WeChat QR Codes Case Study

EXELPrint & Taeltech 


EXELPrint & Taeltech WeChat QR Codes  

What we did: 

We collaborated with Taeletch, an international agile marketing platform, to create a new range of specialised Smart Packaging Labels. We incorporated Taeltechs anti-counterfeiting technology and data collection services into a unique QR Code security label, with the aim of assisting Australian businesses distributing and selling products in China. This label technology will allow businesses to track all parts of their logistics and gain marketing insights into their consumers at the same time.

  

What we delivered:

We were able to print a totally unique run of labels created specifically for one of Taeltechs clients. The labels feature a specialised QR Code that is designed for the Chinese social media platform WeChat. These WeChat QR Codes are circular shape and feature custom codes. The labels themselves are printed on our latest full colour digital press, and printed on a technical hard wearing stock.

 

Why it's unique: 

One of our areas of expertise is variable data printing, and that’s a feature that make these particular labels unusual. Each of the WeChat QR Codes are completely unique - they are encoded with Taeltechs technology which enables data capture, hence why each label has to be different. We are really proud of this collaboration and our latest product, Smart Packaging Labels. We're really pleased to offer businesses a way to gain cross-category consumer insights in offline and online retail activities. 

 
 

Smart Packaging Labels - EXELPrint We Chat QR Codes

 

Create your own:

For a complete explanation of how Smart Packaging Lables work check out our guide - Brand Intelligence Through Labelling. Or if you're ready to start creating labels to assist anti-counterfeiting, data analysis and understanding your consumers, simply request a Quick Quote. 

 


We cater to wide range of requests, and tricky applications are our speciality. If you have a custom product you need created, please don't hesitate to get touch with us on 1300 393 577 or request a Quick Quote. Or feel free to keep reading the rest of our Testimonials.